About

Organic publicity, Expert strategies, Measurable results

Mission Statement

Project1421 creates communication strategies to publicize, connect and market innovative enterprises by telling their unique stories and strategically positioning their brand in a socially connected global economy.

Kelly Watson CEO, Founder

Kelly is a professional communicator with 15 years of B2B sales and media experience. She began her career in broadcast media, earning a degree from Texas Tech University in Broadcast Journalism and English while writing for the university paper and completing internships at both KRBE radio in Houston and KCBD-TV in Lubbock. After college, she joined KCBD full-time as the lead video editor and was quickly promoted to Assignment Editor, where she chose which stories would receive coverage and assigned newsroom assets. On weekends, she hosted ‘The Totally 80s Weekend’ and weekly live remotes for KMMX. Kelly then joined Clear Channel Communications in San Antonio as a National Account Executive before completing a graduate degree in Marketing and Financial Planning from Texas Tech. In 2011, she took responsibility for all sales and marketing operations at a 125-person industrial valve manufacturer. During her tenure, she consistently produced double digit growth and was ultimately promoted to President, with authority over all operations, company-wide. In 2016 she was featured in a cover story as a ‘Legacy Leader’ by the National Association of Manufacturers, and in 2017 she was honored with the ‘Service Award’ by the Valve Manufacturers Association of America. During her time leading an industrial manufacturer, Kelly struggled to find professional communications and marketing firms that really understood the market-space in which she operated and the unique needs of her organization. She founded Project1421 to provide communication strategies that address the needs of industrial enterprises and which are managed by a team of professional communicators inspired by industrial production and technical innovation.

Joshua Songer Chief Strategist

Joshua is a structural-generalist and serial entrepreneur. He holds bachelor’s degrees in Architecture, Interior Design and Restaurant & Hotel Management from Texas Tech University and Political Science & Economics from The University of Houston. Over the past 15 years, he has founded numerous businesses in a wide range of industries, including entertainment, financial services and cybersecurity. His diversity of experience and breadth of knowledge make him uniquely suited to identify the specific needs, opportunities, and circumstances of each individual client in order to formulate innovative strategies that enable their success. Joshua is also responsible for managing our accounting and the technology we use to meet the demands of our clients.